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Our Commitment to Web3 Growth.
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The Lumina Origin: Born from Frustration
In 2021, Rhys McKay was right where you are. He was heads-down building his own crypto project, facing the same uphill battle every founder knows: the desperate need for real growth. He did what everyone else does—he hired the “top” agencies and threw capital at KOLs. The result? Ghosted telegram groups, vanity metrics that didn’t convert, and a lot of wasted ETH.
Rhys realized the industry was flooded with ‘marketing experts’ who didn’t actually understand the tech or the culture. So, he stopped hiring and started doing. He deconstructed the mechanics of crypto-native growth, figured out what actually moved the needle, and scaled his project himself. Other founders began asking how he did it.
Rhys started helping them. Then he helped more of them. Lumina Web3 was born out of the necessity for an agency that actually gives a damn about the long game.
The Lumina Holdings Ecosystem
We aren’t just an agency; we’re a growth engine built on three distinct pillars designed to dominate the Web3 landscape:
Lumina Web3: The core marketing agency focused on strategic growth and high-impact execution. Lumina Clippers: Our massive network of 22,900+ creators who turn complex tech into viral, digestible content. Lumina Founders AI: A proprietary tool designed to help founders automate and amplify their personal brands.
Each pillar is designed to create value, empower founders, and drive real impact across the Web3 space.
Our Mission & Values
We aren’t here for the “pump.” We’re here for the Sustainable Growth of the Web3 ecosystem. If you’re looking for a 48-hour hype cycle that leaves your community holding the bag, we aren’t the agency for you.
Crypto-Native First: We live on-chain. We understand the memes, the tech, and the degens. Transparent Always: No fluff, no hidden markups, and no vanity reporting. Long-Term Aligned: We win when you win. We build for cycles, not weeks.
Quality Over Quantity: We don’t take on every project. We only partner with teams we believe in. Ecosystem Contributors: We aren’t just taking value; we’re building tools and networks that make the space better.
The Roadmap So Far
2021: Lumina is founded in the trenches of the bull market. 2022: Facilitated the first $10M raised for our partner projects.
2023: Launched Lumina Clippers and established our global HQ in Dubai. 2024: Surpassed 100+ clients served across DeFi, GameFi, and Infrastructure.
2025: Scaled to 132+ clients with over $150M+ total capital raised for our ecosystem.
Global Footprint
While Web3 is borderless, we believe in being where the builders are. Dubai (Silicon Oasis): Our Global Headquarters.
Lisbon: Powering our European operations and creative hub. Dublin: Our legal and administrative anchor.
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