How Much Does Crypto Marketing Cost in 2026? Complete Pricing Guide

Understanding crypto marketing costs is essential for planning your Web3 projects budget. Prices vary widely based on scope, agency reputation, and market conditions. This guide breaks down exactly what you can expect to pay in 2026 across different marketing channels and service tiers.

Crypto Marketing Cost Overview

Most crypto projects spend between $10,000 to $100,000+ monthly on marketing, depending on their stage and goals. Seed-stage projects typically allocate $5,000-15,000 monthly, while Series A and beyond often invest $50,000-200,000 monthly for comprehensive campaigns.

Pricing by Service Type

KOL and Influencer Marketing

• Micro-influencers (10K-50K followers): $500-2,000 per post

• Mid-tier KOLs (50K-200K followers): $2,000-10,000 per post

• Top-tier KOLs (200K+ followers): $10,000-50,000+ per post

• YouTube reviews: $5,000-30,000 depending on channel size

Community Management

• Basic moderation (8 hours/day): $2,000-4,000/month

• Full-service community management: $5,000-15,000/month

• 24/7 coverage with engagement programs: $10,000-25,000/month

PR and Media Relations

• Press release distribution: $500-2,000 per release

• Tier-2 publication placement: $2,000-5,000

• Tier-1 publication placement: $5,000-20,000

• Monthly PR retainer: $8,000-25,000

Full-Service Agency Packages

Most agencies offer tiered packages. Starter packages range from $10,000-25,000/month for basic coverage. Growth packages cost $25,000-50,000/month for comprehensive marketing. Enterprise packages for major launches run $50,000-150,000+/month.

Get a Custom Quote from Lumina Web3

At Lumina Web3, we create custom packages based on your specific goals and budget. Our transparent pricing ensures you understand exactly what youre getting. Contact us for a detailed proposal tailored to your project.