Token Launch Marketing Strategy: The Complete TGE Playbook

Your token launch marketing strategy determines whether your TGE becomes a celebrated success or a forgotten flop. The best token launches are built on months of strategic preparation, community building, and coordinated execution across multiple channels.

Token Launch Marketing Timeline

6-12 Months Before TGE

Build your core community foundation. Launch Discord and Telegram. Start content marketing to establish thought leadership. Build relationships with key media outlets and KOLs. Create educational content explaining your project.

3-6 Months Before TGE

Intensify community building. Launch ambassador and referral programs. Begin KOL outreach and negotiations. Prepare PR materials and media kit. Plan launch event details.

1-3 Months Before TGE

Execute KOL campaigns. Ramp up PR outreach for launch coverage. Prepare all launch day assets. Run awareness campaigns. Build anticipation with countdowns and previews.

Launch Week

All hands on deck. Coordinate KOL posts for maximum impact. Engage community 24/7. Monitor and respond to all mentions. Execute launch PR push. Track metrics in real-time.

Key Marketing Channels for Token Launches

• Crypto Twitter for real-time engagement and viral moments

• Discord/Telegram for community engagement and support

• KOL partnerships for credibility and reach

• PR placements for media credibility

• Listing on aggregators and launch calendars

Launch with Lumina Web3

We have supported dozens of successful token launches across DeFi, gaming, infrastructure, and more. Our comprehensive launch packages cover strategy through execution. Book a consultation to plan your TGE marketing strategy.