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Meet the Team.

Meet the Team.

Crypto-native leadership. Proven results.

Crypto-native leadership. Proven results.

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Rhys McKay — Founder & CEO

Rhys McKay founded Lumina Holdings, parent company of Lumina Web3 and Lumina Clippers, and brings deep crypto-native expertise. He achieved a 7-figure exit with a crypto casino, then built Lumina Web3’s agency portfolio to over $40B+ FDV, helping projects raise $150M+ and reach 123M+ real users.

Operating from Dubai through COGNOVATE LABS - FZCO, Rhys has positioned Lumina Web3 as a trusted partner across the blockchain ecosystem. His hands-on leadership and direct involvement ensure client campaigns are executed with authenticity and efficiency.

Contact Rhys directly: Twitter @Rhyscryptoo · Telegram @Reeceweb3

$40B+

$40B+

Total Portfolio FDV

Total Portfolio FDV

123M+

123M+

Users Reached

Users Reached

$150M+

$150M+

Raised for Clients

Raised for Clients

Growth Marketing

Growth Marketing

5+ specialists

5+ specialists

Community Mgt.

Community Mgt.

10+ moderators

10+ moderators

Content Creation

Content Creation

8+ writers

8+ writers

KOL Relations

KOL Relations

3+ managers

3+ managers

Team Capabilities: Analytics & Design

Data Analytics: 2+ analysts bring insights and strategy for performance tracking.

Design: 3 specialists deliver web3-native branding and UI/UX tailored for crypto projects.

Our team’s strength is diverse expertise across the ecosystem.

We’re Hiring

Current openings: Senior Growth Manager, Community Lead (EU), KOL Partnership Manager, Content Strategist. We value crypto-native perspective and hands-on attitude.

Join a team at the forefront of web3 growth. If you’re passionate about blockchain and digital marketing, we want to hear from you.

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